Produt Name - PRANAV
ब्रह्मभूतः प्रसन्नात्मा न शोचति न काङ्क्षति।
समः सर्वेषु भूतेषु मद्भक्तिं लभते पराम्॥
Source: Bhagvad Gita, Chapter 18, Verse 54.
“One who is established in the Highest Self remains serene, untouched by sorrow or longing. Seeing all beings with equal vision, such a person naturally awakens to the highest devotion.”
WHY THIS SHLOKA
The Tripund was never intended to distinguish the devotee from the world. It quietly reflects the inner work of becoming free from restlessness itself. This verse speaks to that same transformation, where serenity is no longer pursued, but gradually becomes one’s natural state.
Reference: Bhagvad Gita 18.54; Shiv philosophical tradition.
WHY WEAR IT / WHAT YOU CARRY
Some symbols ask to be admired.
The Tripund asks to be lived.
Its presence lends quiet meaning to everyday ritual, where what we choose to wear becomes an expression of what we choose to cultivate.
Sources: Bhagvad Gita; Shiv tradition.
THE STORY / PHILOSOPHY
“The Tripund was never created to decorate. It emerged as one of the defining expressions of the Shiv tradition, carrying a philosophy that needed no words. Interpreted through handwoven craft, its philosophy is no longer confined to sacred spaces. It accompanies the everyday with the same quiet dignity it has carried for centuries.
Sources: Bhasmajabala Upanishad; Shiv Puraan; Shiv tradition.”
TECHNICAL SPECIFICATION
Fabric: Handloom Khadi
GSM / Thread Count: 60 (2 Ply) / 32
Craft: Traditional Hand Block Print
Motif: Tripund – An enduring symbol of clarity, discernment and inner composure.
Occasion: Everyday
Dimensions: 69 × 24 in
CARE INSTRUCTIONS
Hand wash separately or with similar colours. Dry in shade and iron on low heat if required. As each piece is handcrafted, subtle variations in print, colour and texture are a natural expression of its artisanal character, making every stole uniquely its own.









