Produt Name - NILADRI
जगत्पतिः जगन्नाथो जगदीशो जनार्दनः॥
Source: Vishnu Sahasranama, Mahabharat, Anushasan Parv (Name of Lord Vishnu as Jagannath).
“He is Jagannath, Lord of the Universe, sovereign of all worlds, and the One who sustains every being.”
WHY THIS SHLOKA
Among the thousand names of Lord Vishnu, Jagannath carries a remarkable intimacy. He is not remembered only as the Lord of the Universe, but as the One to whom the universe belongs equally. More than a title of sovereignty, this name reveals a vision of divinity that excludes no one and remains equally present before every soul.
Reference: Vishnu Sahasranama; Skand Puraan (Purushottam Kshetra Mahatmya); Jagannath tradition.
WHY WEAR IT / WHAT YOU CARRY
Some forms of the Divine inspire reverence.
Jagannath inspires belonging.
His unmistakable gaze has never been remembered for what it observes, but for what it refuses to exclude. It rests upon every being without distinction, quietly reminding us that the highest expression of greatness is found not in standing above others, but in making space for everyone.
Sources: Jagannath tradition; Skand Puraan.
THE STORY / PHILOSOPHY
Each year in Puri, something extraordinary takes place.
Jagannath leaves the sanctum.
Rather than waiting to be approached, He journeys into the streets, where kings and craftsmen, pilgrims and passers-by stand before Him without distinction. Few sacred traditions express divinity with such effortless humility. Perhaps that is why Jagannath has never been remembered only as the Lord of the Universe, but as the Lord who chooses nearness over distance.
Sources: Skand Puraan (Purushottam Kshetra Mahatmya); Rath Yatra tradition.
TECHNICAL SPECIFICATION
Fabric: Handloom Khadi
GSM / Thread Count: 60 (2 Ply) / 32
Craft: Traditional Hand Block Print
Motif: Jagannath – The Lord whose gaze embraces all, honouring a vision in which no soul stands apart.
Occasion: Everyday
Dimensions: 69 × 24 in
CARE INSTRUCTIONS
Hand wash separately or with similar colours. Dry in shade and iron on low heat if required. As each piece is handcrafted, subtle variations in print, colour and texture are a natural expression of its artisanal character, making every stole uniquely its own.
